Mora - Deliver the autonomy of thought and create your private space.
Today, the Internet ( also known as Web 2.0 ), is very collaborative and socially oriented, evolving from the first phase of the Web ( also known as Web 1.0 ) which is featured by user interaction with websites. The application and development of Web 2.0 technologies has brought huge opportunities, and tech giants have been financially beneficial in this monopolised market by establishing a range of standards and rules.
The interconnection and collaboration principles of Web 2.0 have been defined by tech giants, but not quite as they seem. The so-called open, collaborative, interconnected Internet has a price, which is ignored by most users; but this problem should be solved, because the development and centralisation of user data is the basis of network operation. User data is used without consent or only under user control restricted by certain platforms. In this sense, an "open" Web 2.0 has been built in an increasingly "closed" way to maximise commercial profits, while the freedom of users is severely limited. The essence of openness, interconnection, sharing, and decentralisation is here, and Web 3.0 is by no means a comprehensive or final definition.
The over-commercialisation of Web 2.0 has caused centralised platforms to absorb a lot of profits from user-generated content, leaving only a small portion of the profits for content creators. Moreover, since the ownership of content data does not belong to the creators, in order to pass the "audit" of the platform, it is not uncommon that they manipulate user data. What’s even worse, in the event of malicious reporting or other force majeure factors, content and accounts are often banned or forcibly terminated by the platform, causing content creators not only losing the content, but also the long-term relationships with their followers, not to mention the income they deserve.
The vertical monopoly of Web 2.0 has caused Internet innovation to lose momentum. There is a professional platform in any vertical segment in the market waiting for users. Each platform takes away your data when it advertises that it is easy to use. Even so, developers still need to learn a bunch of documentation and APIs, and even seek help from their customer service. Because their interface is not public, or even hangs. All developers are building blocks, but each building block only follows its own standards.
But even so, why is it so difficult for Web 3.0 to land, and it is still a niche.
Due to the limitations of the underlying layer, today's Web 3.0 still has a lot of shortcomings compared to the traditional softwares in terms of user experience, efficiency, and functionality. In the wave of the arrival of Web 3.0, we deliberately downplayed the convenience and perfect technology stack brought by Web 2.0. They provide users with extremely fast interaction speed and extremely user-friendly functions. We can't criticize Web 2.0 for nothing. Because it has made most people comfortable with the status quo, and even think that the world is like this. A car from the future, the engine has become a motor, but whether it still needs the traditional 4 wheels and body, we must face such question.
Many products of today's Web 3.0 are too tokenized, and many content-based platforms rely on token rewards to maintain user content output. We recognize that users get equal rewards while outputting, but too much profit-making of output will lead to changes in the motivation of most exporters. This also reflects the status of Web3.0. Most products will overdraft the expectation of tokens without a good profit model. After the token value fluctuates, it will directly affect the enthusiasm of the exporters. Web 3.0 is a big concept, have we thought about it, token is also a double-edged sword. In the process of challenging Web 2.0, Web 3.0 is slowly achieving a better balance. But this kind of balance and beauty is not inevitable, and every participant needs to change this situation.
The world needs a new order, and Mora wants to be the promoter and builder of this new order.
Mora is a content protocol based on the Internet computer created as a unit of Canister. Any individual, team, or media can create different content canisters with different thought dimensions.
Mora is made up of two parts: Mora Protocol and Mora Platform. Mora will complete a paradigm demonstration based on Mora protocol at the same time. This demo will better show how exciting and incredible Mora planets are. This would also help more developers and platform access protocols to join Mora ecosystem to build a new order of Web 3.0. Mora - Not just Web 3.0, it will surpass Web 3.0.
Mora protocol empowers developers to build products with same user experience as traditional softwares but also with blockchain characteristics.
Mora protocol is focusing on building SocialFi infrastructure. Any individual, team or media can create content-related products with a template of subscription accounts, blogs, self-media, help centres, wiki and more. In traditional software, there are multiple incompatible standards. In order to solve the incompatibility, we will establish a content publishing standard so that all content generated under Mora protocol is in the same standard. Also, products under Mora ecosystem will be function complete and 100% decentralised.
With Mora Protocol, every content dimention and subject will have an independent decentralized canister which can be owned by users. This allow ordinary users to own their data, followers, the ability to monetize their content. Mora protocol even allow users to have personalization by customizing canister setup.
With Mora Protocol, we can build an single social graph that works for all applications on Mora ecosystem. Content, social relationships are shared across the applications.
Mora Protocol API will support data authorization and copyright authorization which allow builders to focus on creating a great user experience.
Mora protocol, by layering permissions, gives SNS the permission to update the canisters, and jointly decides the update and development of the protocol in the form of DAO, and strives to manage the project in a more secure and transparent way.
With Mora Protocol, each Mora planet can add private trusted smart contract capabilities. Content and canisters created by planet owners also have blockchain smart contract capabilities. This is the specific implementation of the blockchain smart contract, which is full of imagination.
Before diving into how Mora Protocol work, we need to understand canister on Internet Computer first. Canisters are decentralized smart contracts for Internet Computer with complete turing capabilities. Canisters have extremely flexible permissions, including escalation, transfer of permissions, etc. Internet Computer separates canisters from query call and update call, and provides the same call speed as traditional software on the premise of ensuring decentralization. Also in canisters, almost the same functions and storage as traditional software can be achieved.
Based on these capabilities of canisters, we will build a content protocol focusing on building the infrastructure in order to solve our Web 2.0 and Web 3.0 pain points
Permission management and credibility of Mora Protocol
Canister module design
Decentralization of user social relationships
Decentralized content copyright proof
The financial module in Mora Protocol will implement revenue distribution among users, platforms and protocols. Mora Protocol will intialize the distribution rate. In the future, we will setup an DAO to update the distribution rate.
Mora will launch a content and canister trading marketplace in the future, allowing content and canister assets to circulate.
Mora will launch a contract marketplace in the future, where users can purchase pluggable advanced contract capabilities. ......................................................
Web 3.0 applications is still in the very early stage, we can foresee that this will bring greater benefits to end users, platforms and protocols than traditional software. Mora Protocol also keeps pace with the times and creates more possibilities.
Q1 2022 - Q2 2022
Complete the standard formulation of Mora Protocol and the formulation of related supporting peripheral standards.
Q3 2022 - Q4 2022
Complete Mora Protocol beta version, including all canister module logic, canister permission management, and decentralized user canister and copyright canister.
Q1 2023 - Q2 2023
Complete Mora Protocol SDK and Mora API, allow third parties to access.
Release the official version of Mora Protocol.
Q2 2023 - September 2023
Improve Mora Protocol module, supporting the current mainstream long content articles, help documentation, wiki, blogs, subscription accounts, etc.
Provides private contract capabilities.
September 2023 ----
Develop content marketplace and contract marketplace.
The Mora platform is a decentralized content subscription platform based on the Mora Protocol. As a demonstration of the Mora Protocol, it allows users to experience and participate in the new world of Web 3.0 brought by the Mora Protocol. This also helps drive faster development of Mora Protocol. Mora platform will meet you in October!
Internet Computer : https://smartcontracts.org/
Mora official website : https://mora.city/
The following are only demonstrations including features and UI, not final products. And They can't be used as a standard to judge the quality of the final project.
Decentralized front-end demo of Mora platform: https://mqwfp-3aaaa-aaaai-qflia-cai.ic0.app/
Planet browser demo for Mora platform : https://bv5nd-caaaa-aaaai-qnfiq-cai.ic0.app/